Position
Define what a product marketer does, run qualitative and quantitative research, and shape a message that lands.
3 MONTHSEnrol now
COHORT 2026 · Cohort Program
Product and Digital Marketing Bootcamp
Learn product and digital marketing — positioning, content, growth channels, and go-to-market strategy — through live weekend classes and real business cases.
500+ professionals trained★★★★★learner-led communityProgram snapshotLive online · Weekends only
Expert-led classes · Real-world projects
- Duration
- 3 Months
- Format
- Live online
- Schedule
- Weekends
- Learning model
- 50 / 50
Course Description
Vetted by senior marketers, built for real campaigns
Designed for people exploring the tech industry as product and digital marketers — future B2B, B2C, and SaaS growth leads, analytics managers, email marketers, SEO specialists, and content managers taking new products to global markets.
Create
Write and design content across formats, from SEO pages to social, email, and AI-assisted content workflows.
Distribute
Run paid, earned, and owned campaigns across search, social, and display — and read the results.
Grow
Set OKRs, enable sales, design onboarding, and take a product to market with a clear launch strategy.
A 3 Months experiential learning journey built around the way modern product teams actually work.
3 Months, Hands-OnAn experiential learning and hands-on training journey, not a lecture series.
Real-Life ProblemsEvery lesson is built around a business case, not an abstract exercise.
Case-DrivenApply what you learn directly to a live business problem across the cohort.
50 / 50 DeliveryHalf your time in self-paced material, half in live weekend classes.
Curriculum
17 Units3 MonthsLive + Self-paced
01Introduction to Product Marketing+
Understand the strategic role of product marketing in connecting customer needs, product value, and business growth through research, positioning, messaging, and go-to-market execution.
Product Marketing02Digital Marketing Fundamentals+
Leveraging online channels to reach target audiences, using strategies that optimise engagement and conversion.
Fundamentals03Pricing and Business Model+
Pricing strategy shapes how a product's value is perceived and how a business stays competitive and profitable.
Model04Content Marketing+
Storytelling, strategic content creation, and distribution — including how AI has changed content creation while still needing human oversight for authenticity and ethics.
Marketing05Social Media Marketing+
Understanding platforms, audience engagement, and effective ad campaigns across the major networks.
Organic + Paid06Objective Key Results (OKRs)+
Set measurable goals that align marketing activity with strategic business objectives.
Metrics07Introduction to Personas+
Accurate personas help a brand tailor messaging and channel choices for maximum impact.
Persona08Positioning and Messaging+
Positioning defines how a brand is perceived; messaging keeps that perception consistent across every channel.
Marketing09Communication+
Effective communication underpins every other marketing skill in this course.
Marketing10Search Engine Optimization+
SEO helps a site rank higher on search engines, improving visibility and organic traffic.
Marketing11Go-to-Market Strategy+
Outlines the process of launching and scaling a product successfully.
Marketing12Search Engine Marketing & Media Buying+
Paid advertising's role in digital marketing success, from search to display.
Sales, Revenue13LinkedIn Optimization+
Optimising LinkedIn for stronger professional branding and networking.
LinkedIn14Email Marketing+
Still one of the most powerful tools for lead nurturing and customer engagement.
Marketing15Sales Enablement+
Aligning marketing and sales teams to improve revenue generation.
Marketing16Introduction to Onboarding+
A seamless onboarding process improves customer retention and user experience.
Onboarding Frameworks17Analysis & Optimization+
Data-driven optimisation improves campaign performance and future decision-making.
AnalyticsBuild Solutions around Real Business Cases
Don’t just say you can market a product. Show it — with a case study built alongside industry mentors.
UTIVACASE STUDY 001
COHORT 2026
Turn products into demand people can't ignore.
Work on a live business case developed with industry mentors — applying research, messaging, channel strategy, and GTM planning to a product a real company is trying to grow.
- ✓Weekly, mentor-reviewed milestones
- ✓A finished go-to-market plan and messaging kit
- ✓A portfolio-ready marketing case study
DIPLOMAACCREDITED BY ACTD
This certificate of graduation is presented toYour name
for completing theProduct and Digital Marketing Bootcamp
Credential ID · Completion date✓
ACTD
ACCREDITED CREDENTIALCertificate + accreditation
Issued with a unique credential ID and online validation.
Proof of progress
A Utiva Certificate, Made to Be Shared
Upon completing the course, you'll receive an industry-recognised, professional certificate — formatted for sharing on LinkedIn.
- ✓ACTD-accredited diploma
- ✓Unique verifiable credential ID
- ✓Formatted for LinkedIn sharing
Learn From The Field
Meet Your Instructor
Oluwaseun Omodara
Senior Product and Digital Marketer
“This course is everything a product marketer needs — every lesson has actionable learnings that spark new ideas.”
Utiva instructors are experienced practitioners from innovative companies, bringing current tools, decisions, and hard-won lessons into every class.
Guidance Throughout The Program
Associate Coaches and Delivery
A focused support team helps you move from live classes to confident product practice and a portfolio-ready final project.
Oluwafemi Ojoko
Senior Product Manager
Jelil Ajao
Product Designer
Omobosola Olafimihan
Product & Digital Marketing Support
Serahmercy Olaoye
Product Management & Design Support
Tuition
Simple, flexible pricing
Pay once or spread it across two instalments — same program, same support.
Part Payment
$280Pay 70% upfront, balance before graduation.
- ✓Full 3 Months program
- ✓All live classes and recordings
- ✓Portfolio project and feedback
- ✓Accredited certificate
BEST VALUE
Pay in Full
$400One-time payment, everything included.
- ✓Everything in part payment
- ✓Priority project reviews
- ✓Career and portfolio support
- ✓Full community access
Need help choosing? Book a call with an advisor.
What our Talents are saying about Utiva
Trusted by thousands of professionals across Nigeria and beyond.
My training at Utiva was really great. I took the training in 2020, and to a very large extent, it's still one of the most solid training experiences I've had. I still recommend Utiva till...
Eniola OrireyemiProduct Marketing Manager, truQ
This course is everything a product marketer needs, and it explores the unique role of a PMM in a way that has simply not been done before. Every lesson sparks new ideas.
Terhile IkyoSenior Project Manager, Helium Health
I did the Product Marketing Training with Utiva and it was a truly immersive session with teachings, exercises, role plays and a capstone project. I highly recommend.
Obianuju Akinlolu
My experience at Utiva during the Product and Digital Marketing Program (December Cohort) was a valuable and enlightening learning journey. I enrolled and got a scholarship in the Product and...
Akinwale Oluwaseyi
My experience as a student of the Product and Digital Marketing course at Utiva so far has been great, the classes have been going on smoothly. I must say that registering with Utiva is one...
Destiny Ezenwambu
Coach Omodara, as he is fondly called, happens to be my trainer in my ongoing Utiva course - Product and Digital Marketing, and I'd like to say he's been very good generally. I can relate...
Oludotun David
It has been an amazing experience and teaching, a lot was taught. Mr Omodara is really good, from the beginning of the topic Digital Marketing till the practical aspect he really nailed each...
Ndubueze Deborah
Training with Coach Omodara has been rewarding. His clear communication makes learning easy and effective. Utiva stands out as a top tech learning platform.
Ogooluwa Adeoti
I thoroughly enjoyed the Product and Digital Marketing course at Utiva. It was incredibly insightful. My instructor, Omodara, did an excellent job of breaking down complex concepts and exp...
Ajumoke Babatunde-Lawal
My training at Utiva was really great. I took the training in 2020, and to a very large extent, it's still one of the most solid training experiences I've had. I still recommend Utiva till...
Eniola OrireyemiProduct Marketing Manager, truQ
This course is everything a product marketer needs, and it explores the unique role of a PMM in a way that has simply not been done before. Every lesson sparks new ideas.
Terhile IkyoSenior Project Manager, Helium Health
I did the Product Marketing Training with Utiva and it was a truly immersive session with teachings, exercises, role plays and a capstone project. I highly recommend.
Obianuju Akinlolu
My experience at Utiva during the Product and Digital Marketing Program (December Cohort) was a valuable and enlightening learning journey. I enrolled and got a scholarship in the Product and...
Akinwale Oluwaseyi
My experience as a student of the Product and Digital Marketing course at Utiva so far has been great, the classes have been going on smoothly. I must say that registering with Utiva is one...
Destiny Ezenwambu
Coach Omodara, as he is fondly called, happens to be my trainer in my ongoing Utiva course - Product and Digital Marketing, and I'd like to say he's been very good generally. I can relate...
Oludotun David
It has been an amazing experience and teaching, a lot was taught. Mr Omodara is really good, from the beginning of the topic Digital Marketing till the practical aspect he really nailed each...
Ndubueze Deborah
Training with Coach Omodara has been rewarding. His clear communication makes learning easy and effective. Utiva stands out as a top tech learning platform.
Ogooluwa Adeoti
I thoroughly enjoyed the Product and Digital Marketing course at Utiva. It was incredibly insightful. My instructor, Omodara, did an excellent job of breaking down complex concepts and exp...
Ajumoke Babatunde-Lawal
It's been a fantastic experience if I'm being honest. Much so, knowing the class is coming to an end made me realise how much impact the course has brought. Mr Oluwaseun is a fantastic tutor and...
Vanessa Usen
My experience with Utiva has been enriching and practical. The training has helped me build a strong foundation in digital and product marketing, with hands-on tasks that truly push you to...
Benita Ekemita
Signing up for the digital marketing course with Utiva in January is one of the best decisions I made this year. I had my expectations, and their level of professionalism exceeded them. I was...
Digital Fab
I recently completed a Product and Digital Marketing certification course with Utiva, and I can confidently say they offer one of the best learning experiences in Nigeria. My trainer, Mr....
Oluwatomini Silva-Ope
Seun Omodara is one of the most outstanding instructors I've encountered at Utiva. His teaching style is clear, engaging, and incredibly effective. He breaks down complex concepts into simple,...
Elijah Olupona
Oluwaseun Omodara was my coach for PDM, an incredible coach, he knows the topic and always does justice to it, he listened, explained to us in detail, learning from him has been an inspiring...
Halimat Oyiza Suleiman
I recently completed the 3-month Product and Digital Marketing training at Utiva, and it exceeded my expectations. The well-structured curriculum blended theory with hands-on practice, covering...
Adenike Olabode
This class was amazing, learning about digital marketing, steps to scaling up, and becoming proficient in this awesome niche. Thank you for the class, I am so glad I attended. Great job team...
Miracle Ogbu
It's been a fantastic experience if I'm being honest. Much so, knowing the class is coming to an end made me realise how much impact the course has brought. Mr Oluwaseun is a fantastic tutor and...
Vanessa Usen
My experience with Utiva has been enriching and practical. The training has helped me build a strong foundation in digital and product marketing, with hands-on tasks that truly push you to...
Benita Ekemita
Signing up for the digital marketing course with Utiva in January is one of the best decisions I made this year. I had my expectations, and their level of professionalism exceeded them. I was...
Digital Fab
I recently completed a Product and Digital Marketing certification course with Utiva, and I can confidently say they offer one of the best learning experiences in Nigeria. My trainer, Mr....
Oluwatomini Silva-Ope
Seun Omodara is one of the most outstanding instructors I've encountered at Utiva. His teaching style is clear, engaging, and incredibly effective. He breaks down complex concepts into simple,...
Elijah Olupona
Oluwaseun Omodara was my coach for PDM, an incredible coach, he knows the topic and always does justice to it, he listened, explained to us in detail, learning from him has been an inspiring...
Halimat Oyiza Suleiman
I recently completed the 3-month Product and Digital Marketing training at Utiva, and it exceeded my expectations. The well-structured curriculum blended theory with hands-on practice, covering...
Adenike Olabode
This class was amazing, learning about digital marketing, steps to scaling up, and becoming proficient in this awesome niche. Thank you for the class, I am so glad I attended. Great job team...
Miracle Ogbu
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